
THE PROBLEM
Important patterns in free-text feedback were difficult to quantify through traditional reporting alone.
THE APPROACH
Cleaned and tokenized comments, explored frequent terms, applied sentiment techniques, and organized recurring themes into structured analytical findings.
THE OUTCOME
Turned qualitative feedback into measurable themes that could support service improvement and prioritization.
TOOLS
RtidytextNLPSentiment AnalysisData Visualization
Confidentiality note: This case study highlights the business problem, analytical approach, and impact while protecting confidential company and client information. Any public visuals or demonstrations use recreated or sample data.